Corporate Communications for a Blockchain Company Offering an Unhackable Solution to IoT Communication

Beyond Protocol is a distributed ledger technology project that offers a secure and probabilistically unhackable solution to inter-device/Internet of Things (IoT) communication. With one line of code, Beyond Protocol’s platform enables secure message brokering between devices through the utilization of blockchain technology and unique hardware signatures, and equips devices with a cryptocurrency-based payment gateway for automated, behind-the-scenes transactions. Beyond Protocol seeks to build real, practical solutions for device security and payments within an economy of machines.

Work Type: Strategic Communications

  • Brand Reputation

  • Corporate Communications

  • Executive Visibility

  • Brand Visibility

As the lead on this account, Hughes managed all communications surrounding the launch of Beyond Protocol and reputation management, executive visibility & crisis communications for its founder, Jonathan Manzi.

  • Leading weekly calls between the Beyond Protocol team and our client team

  • Crafting and executing communications plans around the launch of Beyond Protocol and company developments

  • Drafting and distributing press releases around company news, token generating events, exchange listings, partnerships and use cases for Beyond Protocol’s token and technology

  • Arranging both introductory and exclusive scoop conversations and interviews between journalists and Beyond Protocol CEO Jonathan Manzi and/or other stakeholders to secure earned media coverage and executive visibility

  • Coordinating with client legal team to develop holding statements and sample responses to legal questions

  • Managing the overhaul and change in direction of company’s social media brand to project a more professional image to the public

Sample of Earned Media Achieved