Product Launch of Ed-Tech Platform Offering K-12 Students Accessible Performance Learning With Verified, Accredited Teachers

Teachers1on1™, a new on-demand performance learning platform, launched to provide one-on-one live online lessons to K-12 students via highly accredited teachers. The platform, which caters to students of all learning levels and across a range of academic subjects, comes as the demand for one-on-one support continues to rise from families experiencing long-term learning disruptions as a result of the COVID-19 pandemic, and as many students nationwide return for winter instruction from the holiday break.

Work Type: Strategic Communications

As the lead on this account, Hughes managed all aspects of the marketing communications, content & messaging development, media relations outreach, corporate communications, and the organization and placement of thought leadership pieces to increase executive visibility surrounding the launch of Teachers1on1™.

• Leading weekly calls between the Teachers1on1™ team and our client team

• Crafting and executing communications plans around the launch of Teachers1on1™ and company developments

• Drafting and distributing press releases around company news, board announcements, and capability upgrades

• Arranging both introductory and exclusive scoop conversations and interviews between journalists and Teachers1on1™ leadership, including some of the award-winning educators and industry leaders that served on the company’s board to secure earned media coverage and executive visibility.

• Prepared and media trained participating executives/board members.

• Managing partnership development conversations, including developments with the national Montessori network, public school districts as well as teachers associations and parent teacher organizations.